Agribusiness Law
CHINELLI & FONSÊCA
VISUAL IDENTITY (REBRAND)
Design and Direction: Bruno Baltazar / Animations: Rafael Baltazar / Studio: Nitromarks ®
Context.
Chinelli & Fonsêca is a law firm specialized in agribusiness, acting in Piauí (Brazil) - especially in the southern region of the state - an important agricultural production hub. The rebranding arose from the need to build a visual presence compatible with this specialization, bringing the firm's credibility and legal experience closer to its target audience.
Challenge.
It was necessary to reconcile two territories with very distinct languages: the formality and security associated with defense and advocacy, and the production and proximity to the field characteristic of agribusiness. The identity needed to communicate trust to rural producers and companies in the sector without adopting an excessively conventional legal approach, nor resorting to a literal or rustic representation of agricultural activity.
Solution.
The idea was structured from a minimalist symbol that brings together references to crop fields, the horizon, and the sun within a shield-like shape. This synthesis connects legal protection and agricultural activity in a simple, recognizable format capable of functioning on different scales. The palette combines deep greens, natural tones, gold, and a light base, translating stability, growth, and the rural landscape without losing seriousness. The sans-serif typography, clean compositions, and patterns derived from the symbol's shapes complete a system that balances institutional precision and connection with agribusiness.
Result.
The rebranding of this project established a cohesive visual identity to present the firm as a specialized legal operation in agribusiness. The system was developed to work across a wide variety of institutional signatures, maintaining recognition through the symbol, colors, and graphic patterns. Now the Chinelli & Fonsêca firm communicates legal experience, industry knowledge, and proximity to its market context.
