Regional Restaurant

NORDESTTINO'S

VISUAL IDENTITY • WEBSITE • DIGITAL MARKETING

Design and Direction: Bruno Baltazar / Animations: Rafael Baltazar / Studio: Nitromarks ®

Model of Nordesttino’s circular sign with the mandacaru symbol applied inside the restaurant.

Context.

Nordesttino’s is a bar and restaurant that combines regional and contemporary gastronomy, featuring typical dishes, signature creations, drinks, and an experience deeply marked by northeastern culture. More than just representing a specific cuisine, the brand needed to translate the joy and hospitality of the northeastern people, linking flavors, gatherings, and references from the Brazilian Northeast.

Facade of the Nordesttino’s restaurant with its logo on an illuminated sign.

Challenge.

The main challenge was to balance the strength of Northeastern cultural codes with a contemporary language, avoiding the brand from being limited to a decorative or excessively folkloric representation of the region. The system needed to communicate warmth, spontaneity, and intensity, without losing clarity and adaptability.

Composition with a drink and graphic elements from Nordesttino’s visual identity.

Solution.

The visual direction was inspired by the landscape of the sertão as a territory of expression. The symbol combines the mandacaru cactus, the sun, and the shapes of the soil in a compact composition, while the strong-presence and relaxed typography reinforces the brand's welcoming personality. The palette gathers tones inspired by the region's vegetation, clay, sun, food, and spices. Organic textures and illustrations close to the style of woodblock printing expand the visual repertoire, allowing the identity to function beyond the symbol and adapt to environments, printed materials, packaging, digital content, and promotional communication.

Mandacaru cactus in a sertão landscape at sunset, the inspiration behind the brand of the Nordesttino's restaurant.
Color palette of the Nordesttino's restaurant visual identity, inspired by clay, mandacaru cactus, sun, cuisine, and the landscapes of the sertão.

Result.

The project established an expressive and flexible visual system, capable of maintaining recognition across applications of different scales and functions. The combination of warm colors, natural elements, illustrations, textures, and photography creates a consistent experience, without turning all pieces into repetitions of the same layout. Nordesttino’s now has its own language to present its space, value its cultural origin, and become a reference in regional cuisine.

Regional gastronomy and an ecobag featuring graphic designs from the visual identity of the Nordesttino’s restaurant.
Packaging model for Nordesttino’s restaurant featuring the mandacaru symbol and a message about Northeastern culture.
Nordesttino's restaurant stationery and graphic materials featuring the logo, illustrations, and visual system colors.
Nordesttino’s restaurant website displayed on a laptop, featuring regional and contemporary gastronomy.
Social media design templates for the Nordesttino's restaurant.
Design templates for the Nordesttino’s restaurant coasters, featuring variations of the symbol, illustrations, and visual identity.
Northeastern Day promotional piece featuring a mandacaru illustration and a special discount.
A reference to the 'sertaneja' culture alongside personalized cups featuring the patterns and colors of the Nordesttino's restaurant.
A plate of feijoada with rice, farofa, and side dishes, served on customized material from the restaurant Nordesttino's.
Animation featuring a custom apron mockup for the Nordesttino’s restaurant and applications of the brand's supporting illustrative elements.
Promotional happy hour billboard template for Nordesttino's restaurant, featuring photographs of a drink and appetizers.
Packaging template for the Nordesttino’s restaurant delivery service, featuring graphics, the brand symbol, and a quality control seal.
Side dish menu template for the Nordesttino's restaurant, applied to a table tent display.